About The Brand
I created Late Notice after years of not quite fitting into the fitness industry.
I loved pilates but I wanted to listen to Drake while doing it.
I loved the gym but I also loved a martini on the weekend.
I cared about my fitness, but I didn’t want my whole personality to be “clean girl” or “die-hard gym rat.”
And no brand ever really said: that’s okay.
Everything felt extreme.
All-in or all-out.
Perfect routines or no routine at all.
Late Notice was born for the girls in the middle. The ones balancing discipline and chaos, structure and spontaneity. The ones building lives they love while still showing up for themselves, even if it’s not always polished.
Late Notice isn’t about being the fittest, the softest, or the most aesthetic person in the room.
It’s about showing up in a way that feels like you.
This brand is a reminder that you don’t have to fit a mould to belong here.
You don’t have to be perfect.
You don’t have to be early.
You just have to show up.
Late Notice is more than activewear — it’s a community for the in-between girls.
The ones doing their best.
The ones doing a lot.
The ones arriving a little late, but always with intention.
Late Notice. Better late than never.
